Customer Experience Advisory Member

Barry Westrum

Active Term: 01/2025 - 01/2026

Areas of Expertise

  • Your Customer Experience Strategy
  • Customer-Focused Innovation
  • Customer Experience in your Organization-Navigating Politics of Change

Advisory Network Member

ChangeEngine

M. Barry Westrum is a C-Suite Marketing executive with a robust background in leading brand strategy and innovation for iconic, global retail brands. With extensive experience in driving brand positioning, product development, and digital transformation, Barry has consistently delivered impressive results in sales growth and brand revitalization.

Barry has held CMO roles at KFC, International Dairy Queen, Del Taco LLC, and Taco John’s International, where he led transformative marketing strategies that resulted in record-setting sales growth and product launches. His leadership style is characterized by motivation and collaboration, earning him the trust and respect of executive teams and partners alike.

Barry is currently serving as Founder and Principal at Westrum Strategic Partners, a fractional and consulting firm specializing in helping small to medium size businesses scale with rapid growth.

Barry holds a Bachelor of Arts in Communications/Advertising from California State University, Fullerton. He is an active speaker with the Association of National Advertisers and serves on various advisory boards, contributing to the development of future marketing leaders.

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