Women in Leadership Advisory Member

Katie Nelson

Active Term: 07/2025 - 07/2026

Areas of Expertise

• Pillars of Positivity
  
• Inspiring Emotional Intelligence
• Work-Life Balance
• Mentoring and Building a Culture of Mentorship
• Driving Ideas, Intellectual Growth & Transformation

Director of Lifecycle Marketing

Total Expert

Katie Nelson is an accomplished omnichannel marketing strategist, currently serving as Director of Lifecycle Marketing at Total Expert. With a strong background spanning both B2B and DTC environments, she specializes in accelerating pipeline growth through data-driven lifecycle strategies. Katie blends creativity with strategic thinking—bringing together branding, analytics, and cross-functional collaboration to build campaigns that captivate and convert. Her expertise spans SaaS marketing, account-based strategies, omnichannel engagement, and marketing operations, backed by nearly two decades of leadership roles at Huntington Bank, TCF Bank, and Ameritas.

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